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The Fourth Wave: Business in the 21st Century Herman Maynard

The Fourth Wave: Business in the 21st Century

Herman Maynard

Published August 31st 1996
ISBN : 9781609941321
ebook
240 pages
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 About the Book 

Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens foresee a fourth wave, an era of integration and responsibility far beyond Tofflers revolutionary description ofMoreApplying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens foresee a fourth wave, an era of integration and responsibility far beyond Tofflers revolutionary description of third-wave postindustrial society. Whether we attain this stage of global well-being, however, will depend on how well our business institutions adapt and change. The Fourth Wave examines the ways business has changed in the second and third waves and must continue to change in the fourth. Maynard and Mehrtens foresee a radically different future in which business principles, concern for the environment, personal integrity, and spiritual values are integrated. The authors also demonstrate the need for a new kind of leadership-managers and CEOs who embrace an attitude of global stewardship- who define their assets as ideas, information, creativity, and vision- and who strive for seamless boundaries between work and private lives for all employees.